People in Norfolk and Waveney are being encouraged to consider a career in nursing as a national campaign gets underway to inspire the next generation of “incredible” NHS nurses.

And at the forefront of the campaign are students - who are being asked to think about nursing as a career when they choose their university courses.

Potential recruits can sign up to a new applicant support system which guides prospective nursing candidates through their UCAS applications and beyond, with tailored support available every step of the way.

The NHS England campaign - We are the NHS – aims to recruit more nurses, encourage nurses that have left the profession to return and to improve the retention of existing staff.

Nurses in the NHS work on the frontline of healthcare, making a difference to the lives of patients each and every day. They study for three years at university, with additional expert training on the job, to equip them with the technical, professional and emotional skills to deliver expert care to their patients.

Anna Morgan, Director of Workforce for the Norfolk and Waveney Sustainability and Transformation Partnership (STP), said: “As a health and care system we are committed to developing the workforce of the future to deliver the care people in our area need. To help achieve this we are keen to encourage local people to consider a career in nursing.

“Nursing is an incredible career that can offer fantastic and endless opportunities. Many people do not realise the huge range of intellectually challenging work that is undertaken as a nurse, including performance of some medical procedures, clinical research and education and treatment plans for patients.

“Nurses have the opportunity to specialise in a broad range of roles across all areas of the NHS – as well as varied hospital roles, nurses can also work in learning disabilities, mental health and community care.”

The campaign, which is in its second year, will run from September 2019 to March 2020 and will appear across TV, radio, posters and digital and social media. It aims to highlight the important, valuable and varied nursing roles available across many exciting specialisms in the NHS, and inspire the next generation of NHS nurses.

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